MARTINI® ANNOUNCES JONATHAN BAILEY AS ‘THE MARTINI MAN’

Celebrating effortless Italian style and aperitivo culture

MARTINI® today announces award-winning actor Jonathan Bailey as its Official Ambassador, unveiling a new multi-year collaboration inspired by the growing appetite for Italian style, social ritual and effortless living.

At the heart of the partnership is a new film that sees Bailey travel to Italy to step into his new role: THE MARTINI MAN. Across a playful series of initiation moments, Bailey puts his Italian flair to the test, inviting audiences around the world to bring a little more Italian style into their everyday lives. Watch the film below.

Through our collaboration we invite aperitivo lovers to try the MARTINI Spritz Collection, a refreshing take on the Italian ritual. From the crisp, bright MARTINI Bianco Spritz and bold, bittersweet MARTINI Bitter Spritz, to non-alcoholic serves with MARTINI Floreale and Vibrante.

As part of this multi-year partnership, MARTINI will support The Shameless Fund. In 2024, Bailey launched The Shameless Fund, a not-for-profit organisation that exists to forge a world where every LGBTQ+ person can live authentically, love freely and thrive without the burdens of discrimination, oppression, or shame. The Shameless Fund raises funds through global brand collabs, providing grants to power up frontline charities. MARTINI and Bailey will continue to work together over the course of the partnership to support The Shameless Fund through future campaign moments and brand collaborations.

Over the coming months, we invite the world to discover the MARTINI Spritz Collection at TERRAZZA MARTINI, a pop-up experience touring aperitivo hotspots across Europe and the US, including Milan, Barcelona, Berlin, St Tropez, Venice and New York. It’s a reminder to the world – Italy is not just a place, it’s a mindset. And everyone is invited.

Learn more about The Shameless Fund here: https://theshamelessfund.org