JONATHAN BAILEY GOES ‘OFF SCRIPT’ IN ITALY WHILE DISCOVERING HIS NEW CO-STAR: THE MARTINI SPRITZ.

Our bold new collaboration with acclaimed actor Jonathan Bailey is calling on audiences to break from routine and try a different path. Together, we’re inspiring people to go ‘Off Script’ this summer – swapping predictable plans for spontaneous moments.

Filmed in sun-soaked Southern Italy during a rare escape in his busy schedule – a favourite spot he returns to every year – Bailey leaves his carefully scripted characters and cult on-screen roles behind to embrace a summer of spontaneity, effortless Italian style, and a MARTINI Spritz. Along the way, he playfully invites the world to try something different and discover the joy of going ‘Off Script’. 

“Going off script is the ultimate way to allow space for fun, and new experiences,” says Bailey. “Unplanned moments end up being the most unforgettable. This summer, I invite everyone to take a breath, dive in, swerve off piste and be playful. Live a little differently… with a MARTINI Spritz in hand, of course.”

Crisp, bright, and exceptionally stylish, crafting the perfect MARTINI Bianco Spritz serve couldn’t be easier in three steps. Add 3 parts MARTINI Prosecco, 2 parts MARTINI Bianco and 1 part Soda to a spritz glass with ice. Stir gently and garnish with lemon slice, mint sprig and slices of strawberry. The result? A beautifully balanced spritz with delicate vanilla and citrus notes that’s set to be the must-try drink of the summer.

Fans can sip like Bailey in their own cities and discover an Italian icon at TERRAZZA MARTINI – a new pop-up experience touring over 30 ‘Off Script’ rooftop, bar and piazza locations across Europe – including Barcelona, Berlin, Milan, Madrid and Antwerp.

With the arrival of Jonathan as this summer’s ‘MARTINI Man’; the TERRAZZA MARTINI embarking on a tour across Europe; and the MARTINI Bianco Spritz taking the spotlight, Off Script Summer with MARTINI starts now — and everyone’s invited.