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At MARTINI, we believe in the power and importance of time spent face-to-face with the people you are closest to. But when did you last make the time for true friends? That's the beauty of the Italian Aperitivo – time to get closer to the people who matter.

Life is more fast-paced than ever before. It's filled with opportunities every second of every day. We're always messaging, always updating and always on. We've never been more connected, yet never felt further apart. We have more friends than ever, but are spending less time together with them in person.

MARTINI is calling for us all to recognise and value this time spent together. The simple pleasure of breaking bread and sharing a drink. Telling our stories, reliving memories and making plans. This is the joy of an afternoon Aperitivo – what we like to call Martini Time. It's time for us to open up, let our guard down and truly be ourselves.

This precious time won't just appear in our busy lives, it has to be made. So let's choose to make time for Martini Time.

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